Price History for PrestaShop

Price History Graph: Transparency that Boosts Trust and Sales

A Price History Graph is a powerful tool that showcases how a product’s price has fluctuated over time on your store. It provides customers with a clear, interactive chart of the item’s price changes (for example, over the last 40 days or even 6 months). By revealing the pricing history, you bring unmatched transparency to your promotions, turning potential skepticism into confidence and trust. This not only highlights the real value of your deals, but also sets you apart as an honest, customer-centric business. Key Benefits:

• Authenticity of Promotions: Prove that every discount is genuine. Shoppers can verify if a promotion is real by checking its historical pricing data - no more “fake” sales or misleading strikethrough prices. This builds credibility, as customers clearly see that a 50% off truly means they’re getting a lower price than before, reinforcing the honesty of your offers.
• Smart Purchasing Opportunities: By comparing the current price against the product’s cost or past averages, the graph helps identify golden buying opportunities. It highlights when an item is priced near its cost price, indicating an exceptional deal with minimal markup. Customers feel empowered to make informed decisions and snag the best bargains, while you benefit from increased sales velocity on promotional stock.
• Compliance and Transparency: Stay ahead of regulations effortlessly. In some regions, displaying price history isn’t just good practice – it’s the law. For example, in the EU any advertised price reduction must also show the product’s lowest price in the 30 days before the sale. Our price history graph has you covered, automatically providing this information and giving you a compliance edge. Being transparent by design means you’ll meet consumer protection rules with ease, avoiding legal risks and demonstrating your commitment to fair pricing.
• Trust & Customer Loyalty: Embracing transparent pricing translates to stronger customer relationships. Buyers appreciate the honesty and can make well-informed decisions, avoiding overpaying for an item.This confidence in your pricing builds goodwill and loyalty – shoppers know they don’t have to second-guess your discounts. In turn, your brand gains a reputation for fairness, leading to repeat business and positive word-of-mouth. Ultimately, a trusted customer is a returning customer, boosting your conversion rates and long-term sales.

In summary, implementing a Price History Graph on your product pages elevates your store’s credibility and performance. It reassures customers that they’re always getting a real deal, helps them spot the perfect moment to buy, and keeps your business aligned with international best practices and legal standards. This feature isn’t just an add-on – it’s a competitive advantage that enhances transparency, drives smarter purchasing behavior, and fosters a loyal, trusting customer base that will keep coming back.